Convictional Announces $6.7 Million Series A Funding

Enterprise retailers such as Staples, Equinox, Scandiborn, and Harry Rosen rely on Convictionals infrastructure to trade with third-party suppliers. At the same time, Convictional paves the way for direct-to-consumer (DTC) brands to enter into B2B relationships with enterprise retailers without the cost and complexity of legacy EDI. Sandro Pugliese, International Sales & Business Development Manager of Psycho Bunny, says, "As more and more consumers turn to online shopping, the Convictional platform facilitates and automates the back-end B2B processes." EDI represents over $5 trillion worth of B2B trade in transaction volume, but is incompatible with modern sellers who use Application Programming Interface (API) based ecommerce platforms like Shopify. Joining the round includes Claire Johnson, COO of Stripe; Scott Belsky, Chief Product Officer of Adobe; Dave Cheesewright, former CEO of Walmart International; Ram Shriram, former Board Member, Alphabet; WndrCo; Zigg Capital, and other leading operators.