EarthOptics Raises $10.3 million in Series A Funding, Led by Leaps by Bayer, to Accelerate Carbon Mapping

This will provide farmers with greater return on investment, promote more active participation in the growing carbon market and increase their abilities to generate a climate-positive impact. "Scientists estimate that farm soils could store over 60 billion tons of additional carbon," explains EarthOptics CEO Lars Dyrud. "We are excited to partner with EarthOptics as it builds the first-of-its-kind soil-mapping technology that provides the accuracy of traditional soil samples at a lower cost and effort," says Cristina Rohr, principal of investments at S2G Ventures. GroundTruth Ag, Inc., dba EarthOptics, was founded in 2018 and has offices in Raleigh, NC; Arlington and Blacksburg, VA; Minneapolis, MN; and Fayetteville, AR. To achieve this goal, weve assembled a team with diverse backgrounds in engineering, software development, geospatial analytics, data science, machine learning, and logistics and operations.