Debit Card Startup Which Builds Credit For Women Raises $5.7 Million In Total Funding

Despite making a good living as the product manager for the Chase Sapphire Reserve at Visa, Vrinda Gupta was rejected by the credit card she helped launch. The analysis revealed dissatisfaction with credit card rewards programs, built based on what men want, not what women want. As a woman, a person of color, a first-generation immigrant, and a solo non-technical founder in the male-dominated fintech industry, Gupta had many strikes against her when raising a pre-seed round of financing. Investors include Y Combinator, Matrix Partners, Scribble Ventures, IDEO, Thomvest, and Commerce VC. The company will seek to tap into female affinity groups, nurturing conversations around financial well-being and providing guidance around credit.