JW Player Raises Another $100M for its Video Software and Advertising Platform

This creates a vast trove of data and insights that we can provide to customers to optimize the reach and engagement of their videos. This also opens up more of publishers’ inventory that would be excluded using historical viewability data, generating additional revenue. However, what made this process different is that both JW Player and LLR shared a very similar vision around market opportunity. Today, the company offers the most comprehensive technology, advertising, and data analytics platform in the digital video ecosystem. We look forward to partnering with the JW Player team as they expand their platform and continue to elevate the way brands can host, stream and monetize video.” What are the milestones you plan to achieve in the next six months?