Happs raises $ 4.7 million for a community of multicast live streaming platform creators - TechCrunch

The product originally started as a platform for freelance journalists, but expanded its mission last year to offer tools to all online creators while connecting them through a new social network. There is a risk of alienating YouTube followers at the expense of your Twitch community if you don’t play your cards right, but some smart content creators have turned to the model to grow their audience. Other companies in the space like OBS, Streamlabs and Restream focus on the tools part of the equation, offering power users a useful backend for broadcasting live video from multiple streams. Unlike those services, Happs feels more like a social network, with familiar features like user profile photos, follower count, and a feed alongside a “go live” button. Social media elements are meant to foster cross-platform creativity, so a YouTuber and Twitch personality could hang out together and increase their reaches, all while streaming to a ton of other apps.