MagicBell raises $1.9M to build a plug-and-play notification platform for product teams –

One of the key ingredients in effective product development is receiving timely and relevant notifications about customer use, engagement, potential issues and more. MagicBell, a startup that just went through Y Combinator’s most recent Winter cohort, has raised a $1.9 million seed round to deliver a rich notification platform for product teams that’s easy to integrate and use. “Sophia [Bendz], partner at Cherry Ventures], of course, worked at Spotify,” explained MagicBell CEO and co-founder Hana Mohan in an interview. The greater opportunity, they realized, was in making that process plug-and-play, and scalable, since it’s something that can be intensely cost- and effort-intensive in setting up a new product, even though it’s also not anyone’s primary focus when building their software. Long term, the plan is to build MagicBell into a full-featured notification platform that offers a highly-customizable means of keeping your product team and customers informed and in sync.