Lunchbox raises $20M to help restaurants build their own ordering experiences –

CEO Nabeel Alamgir knows the industry well, having served as Bareburger’s CMO — a position he rose to after starting out as a busboy at the New York City chain’s first location. But if they can handle more online orders themselves, they’ll make more money while also maintaining a direct relationship with their most loyal customers, for example by offering them personalized promotions. “You should be on these channels, but you should also invite your customers to order from you directly.” That’s why Alamgir founded Lunchbox with Andrew Boryk and Hadi Rashid last year. Alamgir predicted that as investors look at new restaurant businesses post-pandemic, one of their key questions will be, “Can we open this on the third floor [where the rent is more affordable]? According to Alamgir, the new funding will allow Lunchbox to bring on more restaurants, improve its product (one of his big goals is to become agnostic next year with regards to point-of-sale systems) and to expand the team.