Spotful marries video with apps, begets functional stories

Watch every session from the AI event of the year Suppose you could combine the involvement of a videoclip with the functions of an app. Other circles might allow you to tweet this video, share it through your Facebook account, book a meeting via Eventbrite, see background textual info from Wikipedia, fill out a contact form, or even buy the product being shown through an ecommerce platform. Currently, CEO and founder Andrew Murray told me, the library has about 20 apps, including Facebook, Twitter, Instagram, Eventbrite, and Kickstarter. The company also has arrangements with Shopify so that, he said, you could “bring an entire store into a window.” Spotful runs in a browser for Macs, PCs, tablets, and Android devices. Murray pointed to WireWax as a key competitor, although he noted it is designed for enterprise use and employs customized functions.