Reali expands its online real-estate service to the entire Bay Area, raises $5M Series A round –

Given the markets Reali is active in, those percentages can add up quickly (though in some states, including Oregon, Kansas and Tennessee, these kind of rebates are actually illegal thanks to the tireless work of the local real estate lobbies). As Reali co-founder and CEO Amit Haller told me, the company plans to use the new funding to invest in its technology platform, enhance its operational footprint and expand its market reach. “With our expansion to the entire San Francisco Bay Area, we want to demonstrate the excitement, adoption and trust that we’ve experienced on the Peninsula and strengthen our leadership position in this very competitive market,” Haller said. “Once we’ve accomplished that successfully here in the Bay Area, we plan to expand into other major California markets, as well as selected regions out of state.” Haller doesn’t seem to be all that worried about competing services like Redfin. Unlike other online brokerages, Reali has invested in and created an end-to-end transaction and collaboration platform.” He also argued that his company’s business model means it can provide better customer service and still give them all the advantages of working with licensed real estate brokers.