Groove Raises $12 Million to Accelerate Growth for the Only Sales Engagement Platform Optimized for AEs

We are seeing this trend accelerate post COVID-19 as companies that have been slower to adopt remote working technologies are forced to embrace digital transformation.” Groove is unique in that it is the only sales engagement platform that was built specifically for account executives, focusing on ease-of-use, advanced activity capture, and cross-team collaboration. The platform can also be configured to meet the complex requirements of different divisions and organizations within an enterprise and leads the industry with a unique architecture that ensures the highest levels of security and compliance. This strategic approach has resulted in Groove’s rapid adoption by some of the world’s fast-growing companies and traditional enterprises, including Google, Uber, Atlassian, BBVA, and Veola Water. This funding round enables us to drive greater awareness of our unique market position and competitive differentiation,” said Chris Rothstein, CEO of Groove. Over 50,000 account executive, sales development, and customer success representatives use Groove at some of the world’s largest and fastest-growing companies, including Google, Uber, Atlassian, and Capital One.