Novocall raises S$700,000 in seed funding round led by 500 Startups

The company, which has 50 clients in Singapore and Malaysia, plans to expand in the region, particularly in Indonesia and Thailand. It has a conversational sales automation software that helps companies improve lead response time, increase website conversions and provide actionable analytics for marketing teams, the startup said. The software is popular among small and medium-sized enterprises in the education and travel sector, which Novocall said often lags behind in digital transformation for their sales processes. The startup was founded in January 2018 by three Singapore University of Technology and Design alumni - Huang Jing Jie, Ng Jionghan and Amos Choo. It is a recipient of the Singapore Tourism Boards Business Innovation Fund and has gone through an acceleration programme with UOBs The Finlab.