Mobile Analytics Startup Splitforce Raises $150,000 Seed Round, Launches Automatic A/B Testing For iOS And Android

The company, which currently serves over 250 app developers, also announced that it has raised $150,000 in seed funding led by SOS Ventures and angel investors including Simon Newstead, the CEO of Frenzoo; Steven Ho, an entrepreneur whose companies have been acquired by eBay and Yahoo; Jamie Lin, founder of accelerator AppWorks; and Guillaume Luccisano, founder of Socialcam. Some of Splitforce’s competitors include Optimizely, Taplytics and Apptimize, all of which have been covered by TechCrunch. While most major companies that offer A/B testing software have started moving toward a Bandit algorithm approach, Aghion says Splitforce differentiates with Auto-Optimization, as well as offering support for both iOS and Android native apps and Unity, the popular game engine. The startup has already built support, but won’t be able to release it until this fall because of Apple’s terms and conditions. The company is adding support for mobile web and hybrid apps based on a JavaScript library next.