In any case, the startup from Florianópolis will use the investment to hire local staff in Colombia and Mexico. André Krummenauer, Gabriel Nunes, Guilherme Coan, Leonardo Coelho, and Pedro Galoppini are the minds behind Involves. Through this “staged” platform, manufacturing businesses can access various tools that ease the process of letting the world know what they have to offer via a merchandising team. In other words, manufacturing businesses, like L’Óreal and Unilever pay for Involves’ tech which in turn, is placed in the hands of product promoters. Among which there was an app for scheduling medical appointments and a social network of sorts for soccer.