H2O allows owners to manage operations, housekeeping and bookings from different online travel agencies on its platform, lowering the cost of doing business. The company also recently launched H2O, a vacation rental brand, to expand its real estate development business, including a new hotel near Universal Studio Japan. Lee, who studied hotel administration at Cornell University and previously worked in banking at Morgan Stanley, told TechCrunch in an email that there were three market trends that made launching a hospitality business in Japan compelling: H20 first focused on allowing flexible housekeeping bookings for vacation rental properties. ) was very inefficient from building owners point of view.” H2O’s property management system works by syncing three calendars: guests, rooms and housekeeping. In press statement, Eric Kim, senior investment manager at Samsung Ventures, said “We’re pleased to be part of the fastest-growing hospitality company in Japan.