Vendorful Raises Seed Funding to Simplify The Vendor Lifecycle for Mid Market Companies

AlleyWatch interviewed David Wadler about Vendorful’s recent seed round and what makes this software unique. One major commonality in our respective experiences is that we’ve seen a ton of money that was effectively incinerated by poor process. But at our price point, we can deliver an enterprise-class product into the mid-market so the addressable market, depending on how you define that segment, is many tens of thousands up to around 200,000 businesses in the U.S. alone. And to be clear, we’re not pitching “rip and replace,” but want to plug holes and help drive more return on existing investment. We had a bit of a disconnect between the amount of money we wanted to raise and the number of people who were interested in investing.