The rise of e-commerce has parallelly led to the growth of product returns — a bitter pill to swallow for e-retailers, but an unavoidable part of an e-commerce transaction nevertheless. Ever since the "Amazon effect," businesses are increasingly looking to put customers at the center of their operations, leading to an escalation of consumer expectations with not just the speed of delivery, but also the ease at which they can opt for product returns. "We are delighted to welcome Maersk on board as an investor and strategic partner, as we continue our mission to provide a market-leading returns solution," said Al Gerrie, the founder of ZigZag. The company also shortens parcel journey lengths by up to 65%, made possible by enhancing visibility across the returns supply chain and leveraging data to optimize operations. "ZigZag is a great example of a company actively decoupling commercial growth and value creation from resource constraints, enhancing productivity to drive competitive advantage.