Performance Livestock Analytics accelerates growth with Series B funding

“We see an opportunity to build a very large and valuable software company in the livestock vertical that brings powerful analytics and commerce tools to producers, making their businesses more profitable and their lives easier. PLA has great traction with the industry’s largest, most sophisticated buyers.” PLA said its Performance Beef is a cloud-based business operating system for the livestock industry that makes it easy for producers to capture and analyze feed and veterinary information, helping them operate more efficiently and maximize profitability. Performance Beef provides simple, easy-to-use hosted applications that integrate easily with livestock producers’ existing equipment and allow producers to manage financial, operational and performance data generated by their cattle operations, the company explained. In September, PLA said its Performance Beef platform had surpassed 1 million head of cattle under management. “We are encouraged with the rapid acceptance of the Performance Beef platform by the livestock community” PLA chief executive officer Dane Kuper said at the time.