Poq closes £9.5M Series B for its ‘apps-as-a-service’ for retailers

Poq , the London-based startup that offers a SaaS to make it easier for retailers to launch and maintain a consumer-facing shopping app, has raised £9.5 million in Series B funding.Leading the round is Smedvig Capital, with participation from previous backers Beringea, and Revolt Ventures.The company counts the likes of House of Fraser, Missguided, Prettylittlething, Holland & Barrett, Hotel Chocolat, Fragrance Direct, and Made.com as clients.“Our platform is the result of years of focus on retail apps and is proven to increase conversion rates and revenue,” Øyvind Henriksen, CEO and co-founder at Poq, tells TechCrunch.By using Poq’s SaaS approach, retailers get the product faster to market, keep it up to date easier, [and] have the ability to plug into an ecosystem of pre-built integrations to technology providers,” says Henriksen.