Segment Raises $175 Million Series D to Liberate Customer Data from CRM and Usher in a New Era of Customer Relationships

SAN FRANCISCO, April 02, 2019 (GLOBE NEWSWIRE) -- , the customer data infrastructure company, today announced a $175 million round of new funding. Segment’s technology empowers businesses to deliver seamless, personalized customer experiences across every channel and touchpoint, while also respecting user privacy and preferences through first-party data. The funding round brings Segment’s total amount of capital raised to $284 million and will be used to invest in key areas of growth, including: CRM Is No Longer Enough In the digital economy, businesses are expected to consistently understand who their customers are. Segment solves this problem by providing a new infrastructure that allows companies to regain and centralize control of their own data, delivering the experiences that their customers want and need, without any engineering complexities. “Combined with powerful governance and audience management tools, Segment is the backbone for how great companies sell, market, and support their customers.