ARTA Raises $3 Million in Its Quest to Become the Expedia of Art Shipping

If New York City-based tech startup ARTA aims to disrupt the high-end art shipping business, today they are a little closer to their goal. The funds will help the three-year-old ARTA, which bills itself as the Kayak or Expedia of the art shipping industry, to expand internationally, beginning with a London office. The startup has hired six new employees, including heads of marketing and engineering, and is launching partnerships with inventory management site ArtBase and auction house Phillips next week. “I’m always looking for a way that technology can make an antiquated industry more efficient,” founder and CEO Adam Fields, who formerly worked for Artspace, told artnet News. Better, faster, cheaper is the name of the game.” Next week, ARTA will launch an API (application program interface) with ArtBase and Phillips auction house.