Octiv raises $4.75M

Their sales producitivity platform levrages data from back office systems for creating automated workflows and deliver valuable buyer behavior insights. The latest funding will be used for expanding its product capabilities, strengthening its engineering team and refining its go to market strategy. Octiv was founded in 2010 by Dustin Sapp, Mike Fitzgerald and Kristian Andersen. The company integrates data from CRM, ERP and CPQ and other systems for streamlining workflows, saving time and accelerating sales opportunities. This company serves 400 organizations including large enterprises such as Siemens and GE, national brands like Angie’s List and high growth enterprises like G/O Digital and DoubleDutch.