Predictive analytics startup Infer has spent the last few years helping companies to improve their sales efforts using data. Infer raised its last round a little more than 18 months ago, taking $10 million in funding led by Redpoint, with participation from Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures, and some angels. It’s signed up a roster of customers that includes companies like AdRoll, Cloudera, New Relic, Optimizely, SurveyMonkey, Xactly, and Zenefits. Unlike when the company just got started, customers nowadays are familiar with the concept and potential lift they can get from a tool like Infer. While Singh said Infer received interest from other investors for its Series B, he ultimately decided to stick with Redpoint because Satish Dharmaraj has been a valuable board member.