Real-time performance review platform Reflektive raises $25M Series B round

Reflektive aims to replace the typically painful review process with a far more lightweight and less demotivating real-time feedback system that integrates into an employee’s daily workflow. Reflektive’s current customers include companies like Twilio, Braintree, Thumbtack, CreditKarma, Digital Ocean, Udacity, and Nutanix. “In the age of LinkedIn and Glassdoor, business leaders can’t afford to have disengaged employees and can’t impose HR processes that are more administrative in nature vs. genuinely focused on talent development,” Mandan said in a statement. Reflektive’s fast growth and the marquee customer list speaks to how well their solution is resonating with business leaders.” Unsurprisingly, there are a few other companies that are also vying for this market. These include the likes of BetterWorks, ZingHR, Synergita and plenty of others, though they all tend to have slightly different features and emphasize different parts of the employee review and retention process.