Influencer marketing startup Captiv8 raises $2M

Captiv8 announced today that it has raised $2 million in seed funding. Created by the founders of mobile ad exchange Mobclix, Captiv8 is one of a number of companies connecting marketers with influencers on social platforms like Instagram and Twitter. However, the startup says it uses a technology- and data-driven approach, examining things like geography and demographics to predict which influencers could make a big impact for a given brand. In the funding release, Captiv8 co-founder Krishna Subramanian described this as using “predictive data to drive authentic brand engagement.” Brands using Captiv8 include Johnson&Johnson, Microsoft and Amazon. And Captiv8 says it’s working with more than 125,000 influencers, such as Zach King, Casey Neistat (who’s coming to Disrupt!)