In the ticketing world you have hotels.com and booking.com for hotels, CarTrawler for car hire and Amadeus, Sabre and Travelport for airlines. But event ticketing platforms are only just beginning to realize that this is the direction in which they should head. It’s now closed a €1.9 million investment round led by Atlantic Bridge, with participation by The Edge (the guitarist with U2), Hambro Perks and Elkstone Capital. Coras’ CEO Mark McLaughlin thinks “ticketing will no longer solely be the domain of traditional ticket agents, but will broaden to encompass other market leading brands.” Most competitors have focused on one segment, but Coras is trying to combine multiple genres and geographies through one API. Ingresso has focused on theater and Viator was bought by TripAdvisor in 2014 for $180 million-$200 million.