Optoro raises $75 million more to make it easier for brands to manage and resell returned and excess inventory

Optoro raises $75 million more to make it easier for brands to manage and resell returned and excess inventory As the economy has chugged along, so have retail sales, which last year capped their strongest year since 2014. A logistics company, Optoro’s software helps retailers — both online and off — more easily re-sell inventory that has been returned by customers. Right now, that includes sales from big box retailers and many other “legacy” companies that allow shoppers to buy items — and return them — in their stores. Little wonder that Optoro, which uses data analytics and multi-channel online marketing to determine the best path for each item (ostensibly maximizing recovery and reducing environmental waste in the process) is a hit with a growing base of customers. Optoro’s newest round was led by Franklin Templeton Investments, but the company has now raised at least $200 million altogether, including from Revolution Growth, Generation Investment Management, Grotech Ventures and even the UPS Strategic Enterprise Fund.