App commerce firm Poq raises £9.5m, brings total to £16.5m

Poq claims to be working with clients including House of Fraser, Missguided, Pretty Little Thing, Holland & Barrett, Hotel Chocolat, Fragrance Direct and Made.com. Oyvind Henriksen, CEO and co-founder of Poq, commented: “Apps play a huge role in ensuring that customers stay engaged with and loyal to a brand. “We’re incredibly excited to bring on board Smedvig Capital, with its large experience in enterprise SaaS, and are grateful to receive continued support from our long-term investors Beringea and Revolt Ventures. We are very excited to join Oyvind, Michael, and the rest of the Poq team as they continue building the clear category leader in the fast-growing app commerce space. Poq’s ability to scale at such a rate is a true demonstration of the sheer agility of the platform, and the retailers that it has so quickly attracted are impressive proof of the demand for the company’s revolutionary service.