Ansa, a San Francisco, CA-based provider of a fintech infrastructure solution enabling merchants to launch branded customer wallets, raised $14M in Series A funding. The company intends to use the funds to broaden the depth of its payment solutions, with a focus on product development and engineering, to empower merchants to better engage their customers. Led by CEO Sophia Goldberg, Ansa is a fintech infrastructure platform for embedded customer balances, offering solutions that drive profitability and loyalty for a range of industries. It enables enterprise brands to embed customers balances, compliantly, and manages the payments, accounting, regulatory, and compliance challenges. At Ansa, we are excited to pioneer solutions that enable merchants to optimize seamless payment strategies, boosting customer engagement, retention, and frequency for sustained growth in today’s competitive market.”