Paris-based RockFi, a new private wealth management, announced that it has secured €3M in funding led by Varsity I, and initiated by Didier Valet, former Deputy CEO of Societe Generale. The investment also saw participation from tech and private management business angels such as Antoine Freysz (from Kerala), Quentin Nickmans and Amaury Sepulchre (from Hexa), and Alexandre Dalyac (founder of Tractable). The firm is led by CEO Pierre Marin, formerly of McKinsey, and includes tech co-founders Maxime Durand, CTO, ex-Qonto developer, and Marie Bedu, COO, former Beanstock Operations Director. Additionally, RockFi claims to simplify the client experience through digital tools, making it easy to manage subscriptions, monitor performance, and receive personalised advice. Marie Bedu says, “We are in a trust-based industry where personal intuition is the primary criterion highlighted by our clients; we develop technology to serve humans to simplify and strengthen this key relationship with our clients.” RockFi reports that it has achieved milestones, including establishing an ecosystem of 10 independent bankers and wealth advisors managing €2B in assets from their previous institutions.