AI-Powered Virtual Try-On Technology Platform For The Fashion Industry Veesual Raises $7.5 Million, Announces US Expansion With New EILEEN FISHER Partnership

AI-Powered Virtual Try-On Technology Platform For The Fashion Industry Veesual Raises $7.5 Million, Announces US Expansion With New EILEEN FISHER PartnershipInvestment for market leader of image generation technology for fashion brands and retailers in Europe will now support US customers looking to overcome inclusivity challengesNEW YORK, April 17, 2024-- Veesual, a Paris-based virtual try-on platform for the fashion industry that revolutionizes the way online shoppers experience digital retail, today announced the closing of a $7.5 million dollar Seed round led by AVP (AXA Venture Partners) and Techstars. Founded in 2020, Veesual is on a mission to transform the online shopping experience for all customers, independent of style, fit and fashion preferences. "We are thrilled to be the first US brand to partner with Veesual on this innovative new virtual try-on tool," notes Blair Silverman, Vice President of E-commerce at EILEEN FISHER. "We are proud to invest in Veesual, in order to accelerate its commercial roll-out and pursue its technological developments, as well as its international expansion," said Fran\xe7ois Robinet, Managing Partner of AVP. They have demonstrated a strong ability to execute and understand market challenges by offering fashion brands solutions to optimize their customer experience.