Thanks to General Catalyst, we will be able to accelerate our customer acquisition efforts, in a capital-efficient manner, thereby ensuring sustainable fast-paced growth while effectively doubling the return on equity for our investors,” says Factorial’s CFO, Moran Laufer. Founded in 2016 by Jordi Romero, Bernat Farrero, and Pau Ramon, Factorial aims to enable SMBs globally to make better people decisions based on data and increase data-driven insights. By automating and centralising processes such as recruiting, onboarding, absence management, payroll, and time tracking, Factorial claims to help companies reduce up to one week of repetitive, administrative tasks per month. General Catalyst is a venture capital firm that supports founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond to build companies that withstand the test of time. With offices in San Francisco, Palo Alto, New York City, London, and Boston, the firm has helped support the growth of businesses such as Airbnb, Deliveroo, Guild, Gusto, Hubspot, Illumio, Lemonade, Livongo, Oscar, Samsara, Snap, Stripe, and Warby Parker.