Shawn Layden, who served multiple prominent leadership roles in Sonys PlayStation division during his 32 years with the company, has joined blockchain gaming infrastructure startup . Asked by Decrypts GG what opportunities he sees in the Web3 gaming space, Layden pointed to the technology being an enabler for things like user-generated content (UGC).While Web3 means many things, sometimes different things to different folks, I see the tech as an enabler to a creative and commercial on-ramp for gamers, Layden said, pointing in particular to transparent tracking of UGC transactions where gamer-to-gamer commerce is safe and beneficial to all parties.I feel that this team has a smart and scalable way to develop this infrastructure, he added about READYgg, and to promote and populate it across a collection of games and platforms.Blockchain games havent been adopted yet by console makers like Sony, Microsoft, and Nintendo, and some gamers have been vocally opposed to the use of such technologies.The upcoming first-person shooter Off the Grid, which is built on an Avalanche subnet and will feature NFTs, is slated to come to Xbox and PlayStation in addition to PC. A Gunzilla Games representative recently told Decrypts GG that the studio was simply not ready to disclose all the inner workings of the console versions of Off the Grid.While the general premise of blockchain functionality on game consoles remains an open question, Layden said that he believes the platform makers will inevitably have to take notice eventuallybut that theres work to be done first.First movers will likely be in the PC/mobile arenas where experimentation and iteration are more easily advanced, he told Decrypts GG. Once we get some foundational work in place, I believe the console platforms will have to take notice and take up.READYggs $4 million funding round included investments from Delphi Digital, NeoTokyo, Merit Circle, Momentum6, Purechain Capital, Alex Becker, and Token Metrics Ventures. No valuation was disclosed.David Bennahum, CEO of READYgg, told Decrypts GG that the new funding will be used to help expand the startups business development efforts to reach more parts of the world, bring on more engineers to aid with developing crypto gaming economies, and to help launch a player-centric community.On top of all of that, the company is getting ready to launch its own RDYX crypto token later this year, which will be used to reward early users, provide governance rights to holders, and enable platform-wide transactions and trades across games in the ecosystem.