VC firm Innova Memphis has expanded its livestock-tech roster with the addition of iYOTAH Solutions, a data management software platform geared towards the livestock industry. On top of this, the challenge only gets worse with the adoption of more and more technology.Because of [the lack of automated data management], there are multiple inefficiencies, lost profits and missed opportunities making it difficult to optimize operations.IYOTAHs business intelligence SaaS platform, dubbed nTell, aggregates all of that disparate data in order to simplify decision making, increase efficiencies and profits, and drive continuous improvement, says Spaan.This is what the dairy industry needs right now to address the tight margins, and transform businesses from reactive to proactive, she adds. For some farms, identifying a half of a percent of efficiency can lead to millions of dollars of revenue or savings.iYOTAHs product is partially in the market now; it will be fully commercialized in the second quarter of this year, at which point users will be able to self onboard.Innova managing partner Jan Bouten highlights iYOTAHs ability to work with large volumes of data as a standout feature of the company.Its easy to build something small, he tells AgFunderNews. A lot of them are stuck in spreadsheets or proprietary programs that are not in the cloud.iYOTAH joins a few other livestock-tech companies in Innovas portfolio, including animal health monitoring systems HerdDogg and Isomark, and pig operations management software from SwineTech.Asked what challenges agtech can address for the livestock industry, Bouten suggests grappling with scale is one major issue, hence the new investment in an operations platform.In the whole protein sector, whether its milk or meat, the margins are so little per head you see the farms getting bigger and bigger, he says.By way of example, he says the average medium-sized pork producer does north of 1 million pigs per year, making $10/pig over time. The trouble, suggests Bouten, is that producers dont see any of that extra money coming down to them.Figuring out a way to connect consumer willingness to pay more with the farmer is an as-yet unsolved problem the industry will need to address.I think thats been tried with direct-to-consumer subscriptions, but how do you do that in a scalable way?