Helsinki-based furniture re-commerce Mjuk raises €2.5 million to ensure minimal waste for brands

However, furniture is creating a steadily growing proportion of the waste that ends up in landfills, as shown by a study from the Environmental Protection Agency. Mjuk handles the entire process, from furniture pickup and cleaning to photography, warehousing, marketing, sales, and delivery, which makes the buying and selling experience effortless. The success of Mjuk’s service is showcased by an unusually high and growing customer satisfaction score of 4.1/5, which is rarely witnessed in the furniture business. Mjuk has a clear ambition and capability to build the leading platform in Europe,” added Juha Lindfors, Managing Partner at Lifeline Ventures. In the future, Mjuk aims to be the category leader in Europe, solving the industry’s biggest problems with a seamless service handling overstock, while offering consumers the best prices for quality furniture.