Fitness tech startup Rolla secures €6.3M to remove barriers to a healthy lifestyle

Bosnia and Herzegovina-based Rolla, a fitness tech startup founded by Igor Krezic, announced that it has secured €6.3M in a seed round of funding. According to Rolla, this is the largest investment ever made in Central and Eastern Europe (CEE) for a fitness & health/wellbeing business, and a “record-breaker” for Bosnia and Herzegovina’s tech ecosystem. The round was led by Mate Rimac, a Croatian entrepreneur and CEO of Rimac Group, and Hellen’s Rock, the family office of Sacha Dragic. Rimac, a renowned inventor and entrepreneur, brings valuable expertise and resources to Rolla’s journey. With successful ventures like Rimac Automobili and Greyp Bikes, his involvement is expected to drive Rolla’s growth and innovation in the market.