Going with the Flowla gains the sales tool $1.3 million seed funding

Sales software start-up Flowla raised $1.3 million pre-seed funding allowing it to hire talent and expand across Europe from its London base.The round was led by Antler, Fuel Ventures and ScaleX, with Logo Ventures and a group of industry insiders from companies like Salesforce.At a time when all inboxes are flooded by unwanted emails, we see revenue teams find it increasingly difficult to create a single source of truth for their buyer. Flowla fills that gap, from first contact to onboarding, says Jed Rose, Partner at Antler.The start-ups software helps B2B deals from getting lost in long email threads. "The world of sales is evolving at a rapid pace, and success in this arena heavily depends on a companys ability to understand and optimise the buyer journey. Helping buyers make informed decisions is the new definition of success and sadly, email threads no longer achieve this. This funding will allow us to realise our ambition to build the de facto medium where B2B sales happens, says Erdem Gelal, co-founder & CEO of Flowla.