Pilot AI taps algorithms to extract info from sales calls

Maxwell Lu, formerly a product engineer at Salesforce and the head of revenue operations at a previous startup, found himself frustrated by the task of re-listening to sales calls to write up notes and fill out entries in customer relationship management (CRM) software. "Large organizations not only produce an incredible volume of calls but also typically have many more teams that can touch a single account, and thus have an even greater demand to unlock this information -- and lower the friction of sharing it," Lu told TechCrunch in an email interview. According to Lu, one customer is using Pilot AI to fill out 15 different fields in their CRM, replacing a post-call write-up process that took reps up to 20 minutes.If true, thats valuable time saved. For example, Winn.ai, which launched out of stealth in September, offers an AI-powered assistant designed to help sales teams track, capture and update CRM entries -- much like Pilot AI. A 2021 poll by 451 Research found that more than 95% of enterprises considered AI tech to be important to their digital transformation efforts, specifically for the purposes of lowering costs, increasing sales and improving workforce productivity.