Crstl Raises $4.4M in Seed Funding

Crstl, a San Francisco, CA-based provider of a platform that enables no-code Electronic Data Interchange (EDI) for modern brands, manufacturers, and wholesalers, raised $4.4M in Seed funding. Led by CEO and founder Dipti Desai, Crstl provides a SaaS application and platform that enables no-code EDI workflow automation for modern brands, manufacturers, and wholesalers to optimize revenue and streamline workflows, freeing up working capital for growth and innovation. Crstl is leveraging AI to build out connectivity across retailers, distributors, and systems such as ERPs and WMS. The system provides transparency and enables brands to start transacting with their trading partners swiftly, and compliance, testing and certification, including generating compliant shipping labels and packing slips. The company has already enabled millions of dollars of B2B commerce between brands and Walmart, Target, Whole Foods, CVS, and many others.