Lloyds Banking Group invests £10 million in digital identity company Yoti

Yotis Digital ID is also accepted as proof of age at UK cinemas,and for the sale of lottery tickets, energy drinks and tobacco. Set to launch later this year, this will give users a more private, secure and convenient way to prove their identity.Kirsty Rutter, FinTech Investment Director at Lloyds Banking Group, said: "We are thrilled to be supporting Yoti and their experienced, passionate team with their work to further protect people online, through developing and growing digital identity solutions. "We know how important fintechs and technology partners are for delivering better outcomes for our customers and this investment represents another step forward in our plans to strengthen the UKs financial ecosystem and is a crucial part of how we help Britain prosper. The combination of their expertise in financial services and our digital identity solutions will bring security to even more businesses, people and communities. With individuals pre-verified, organisations can have greater confidence and trust in who they are dealing with.Lloyds Banking Group is the largest UK retail and commercial financial services provider with around 26 million customers and a presence in nearly every community.