Announcing Tracksuit's $7.5M raise to build the future of brand marketing | Tracksuit

"After being bootstrapped for our first 20 months of business, this round marks our first external investment and values Tracksuit at $45 million NZD.Our journey so farTracksuit was founded in 2021 by our co-CEOs Matt Herbert and Connor Archbold in partnership with TRA Labs, the venture studio arm of premier insights agency TRA and innovation and venture studio Previously Unavailable.Through this partnership, Tracksuit was built using best-in-class market research and brand strategy methodology. We exist to be the common language to measure, understand and communicate the value of brand building.Matt and Connor previously had worked together at Mish Guru, where Herbert was Head of Business Development and Archbold was Chief Operating Officer.Ive loved building Tracksuit with Matt. We want to change the world and we hope that one of the ways well do that is by showcasing a very human and team-centric way to build a billion-dollar-business from New Zealand, Connor says.Since our launch in early 2021, weve now grown to 23 full-time employees and are now tracking more than 1300 brands across Australia, the United States, the United Kingdom and New Zealand.When we started Tracksuit 20 months ago, we built a cash-flow positive, bootstrapped business, Matt Herbert says. As a nonprofit, every dollar we can save matters, charity: water VP of Marketing Brady Josephson says.Not just to our bottom line and performance for the people and communities we serve. The fact that its always on and we get insights all year long made it a no brainer.Well be using this capital to fuel our growth into new markets and hire the best talent across our hubs in Auckland, Sydney, New York and London so that more companies are able to measure, understand and communicate the value of brand.Interested in joining the Track team?