Triple Whale Raises $25M in Series B Funding

Triple Whale, a Columbus, OH-based provider of a smart data platform for e-commerce brands, raised $25M in Series B funding. The round was led by NFX and Elephant, with strategic participation from Shopify. The company intends to use the funds to keep up with customer demand for its proprietary attribution solutions, expand to larger brands, and double-down on its investment into AI and automation. Founded in April 2021 by Maxx Blank, AJ Orbach, and Ivan Chernykh, Triple Whale is a smart data platform for e-commerce brands. The system combines centralization, visualization, and attribution in a simple, actionable dashboard, empowering over 5,000 e-commerce brands with the ability to transform their data into profitable growth.