After navigating “major” restaurant industry changes, Notch closes $13.7M to fuel FinTech push

In response to these conditions, Notch laid off staff, pivoted, and rebranded from ChefHero, shifting strategies to helping restaurants and food distributors bring their ordering, invoicing, and payments online. With its latest financing Notch plans to expand into the United States (US) and deepen its push into FinTech as the food service operations software firm continues to reinvent itself, starting with the launch of its new restaurant payments offering. With this latest capital, the CEO said the goal is to give Notch “optionality” over the next two years, putting the startup in a position to either raise a larger Series B round or reach profitability by that time. “We think Portage is the perfect partner,” said Huck, pointing to the VC firm’s financial services expertise and track record helping other startups layer on FinTech solutions. As Golden Ventures general partner Ameet Shah told BetaKit, the entire food tech industry underwent “a massive transformation,” during COVID-19, and the sector continues to evolve.