Reimagining commerce for circular economy, Finnish platform Rentle raises $3.8 million

Whatever you want youll rent, and itll be delivered by drone.Tapping into this need spurred by a changing consumer, Finnish commerce platform for the circular economy Rentle has raised $3.8 million in funding. According to the company, what sets Rentle apart from existing commerce platform giants such as Shopify, is its focus on enabling any retailer or brand to start a circular business model in a matter of minutes. Its merchants range from entrepreneur-led small businesses to ski resorts and retail brands such as Motonet and Decathlon UK.Tuomo Laine, CEO and co-founder of Rentle said: Our aim is to stop the world from drowning in stuff by putting an end to one-off consumption, one merchant at a time. For consumers, this will mean effortless access to a wider range of better quality goods at a lower price.Sophie Winwood, principal at Anthemis added: Any large behavioural shift requires an underlying technology platform to facilitate it. Not only is this move a necessity as we transition to a more sustainable commerce model but it also represents an enormous business opportunity, where embedded fintech and insurtech revenue streams will play a big role.