Receives $16.5 Million Growth Funding to Expand Market Leadership

CARY, N.C. Aug. 31, 2022 Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a $16.5 million growth funding investment from AshGrove Capital. Based on nearly two decades of experience, ZiftONEs all-in-one PRM and TCMA capabilities enable the management of marketing and lead generation all the way through to sales, giving customers a consistent view of their entire funnel and the tools to drive channel revenue and success. Receiving this investment shows that our hard work is paying off and is being noticed by outside firms.Finding an effective and future-focused platform that can capture partner mindshare is an evergreen focus for channel programs. We look forward to supporting Zift Solutions and watching the software continue to improve sales efficiency for their customers, commented Phil Fretwell, Co-Founder and Partner at AshGrove Capital.In 2022, Zift Solutions was announced as a silver Globee\xae winner in the annual Sales, Marketing, Customer Success, and Operations Awards as well as a Peoples Choice Stevie\xae Award winner for Favorite New Products. For more information, visit www.ziftsolutions.com.AshGrove Capital is an independently owned London-based specialty lending fund with a sector-led approach focusing on software and services underpinned by the teams deep sectoral experience.