Alloy Capital Invests More Than US$14 Million in Conversational Messaging Company Auronix

Alloy Capital announced in a press release that it has invested around US$14.5 million in Auronix, a Mexican company that provides conversational messaging solutions. In other words, they provide SaaS that keeps companies communicating with their customers through the platforms they use the most, such as WhatsApp, Messenger, or SMS. The Mexican company automates customer engagement processes for companies, using the most popular messaging channels such as WhatsApp, Messenger, Instagram, Google Business Messages, Apple Messages for Business, RCS, and SMS. It is the only company in Mexico to be an official messaging partner of Meta, Google, and Apple. Based in Houston, Texas, Alloy typically invests from US$5 million to US$25 million in U.S. and Mexican companies.