Sprig secures $30M in funding to help software teams collect user feedback

Sprig Technologies Inc., a startup that helps companies improve their software based on user feedback, has raised $30 million in funding to support growth initiatives. For companies with a large number of users, collecting feedback can be a complicated process that in some cases requires creating custom software tools. The San Francisco-based startup has developed a cloud platform that enables companies to collect user feedback without writing a significant amount of custom code. At companies that have multiple software products and collect user feedback regularly, reviewing survey responses can take a significant amount of time. It then creates a summary of frequently recurring user requests, which helps product teams more quickly identify how an application could be improved.