Fleet management software company Motive raises $150M to scale development

Founded in 2013, Motive offers a software suite that allows truckers and trucking companies to improve their safety, productivity, sustainability and profitability. As noted when Motive changed its name from KeepTruckin, the company began life with its smartphone apps for truck drivers and electronic logging devices that track their compliance with government limits on driving time. Where Motive gets interesting is its use of artificial intelligence to optimize the best routes for drivers and the company’s service can also automate tasks such as fuel tax reporting. With the highest inflation rates in a lifetime, the company argues, the need for automation to improve safety and productivity while reducing costs is greater than ever. The company has seen solid growth and has recently landed new customers, including Rosendin Electric Inc., Select Energy Services Inc. and Strike LLC.