Poq Raises Further £3.5M in Funding

Poq, a London, UK-based app commerce company, secured £3.5m in its latest funding round.The round, which brings total amount raised by Poq so far to £7m, was led by Beringea with participation from Meyer Bergman and Barclays.Led by Oyvind Henriksen, CEO and co-founder, Poq provides a Software-as-a-Service platform (SaaS) for iOS and Android that enables retailers to build shopping apps for their customers.Retailers using it can access in-app data that provides insights into their customers’ shopping habits, giving them a deeper understanding of how customers use their service.The company has gained traction with large retailers such as House of Fraser, Missguided, Holland & Barrett, and Made.com.