Bestmile has developed fleet management software that orchestrates the delicate balance between demand for, and supply of transportation. However, the emergence of new and varied ways for people and packages to move within cities has created new opportunities for software companies. Bestmile is aiming to become the preferred platform for public transit operators, automakers and taxi companies that offer ride-hailing, microtransit, autonomous shuttle services and even robotaxis. The startup, which is based in Lausanne, Switzerland and has an office in San Francisco, already has a number of customers, including autonomous shuttle operators. Rogers and Reid co-founded enterprise cloud services company Virtustream, which was acquired by EMC Corporation in 2015 for $1.2 billion.