ISVWorld & Cognism | Partnership Announcement
Cognism, the leading B2B contact data provider, and ISVWorld, the largest global platform of ISV profiles, have just announced a partnership to serve better contact data to ISVWorld customers and help them grow their business more efficiently.
ISVWorld already partners with many 3rd party data providers and as of this month, our company profiles are enriched with additional contact information from Cognism. Cognism is specialised in covering everything B2B from small to mid-market to enterprise.
With this partnership, our coverage has further expanded in many regions. Especially outside North America, our main goal with this partnership is to achieve even greater results and improvements in contact coverage in the rest of the world. We have, now, reached approximately 85% contact coverage for ISVs in Western Europe [UK included], while our coverage in Asia has, also, increased. Furthermore, our partnership is dynamic; all updates in the Cognism database will appear on our data platform as well.
Contact us to learn more!Let’s grow your business together! Get access to globally compliant data, with verified emails and direct dial phone numbers for over 200K ISVs all around the world in the ISVWorld platform. Discover the most promising ISVs and target them using the available contacts.
What Cloud solutions ISVs have in place?
During our survey, we asked ISVs what cloud solution they have in place; the results show a clear split. Around half of the businesses are using a Single Cloud approach, and the other half is taking a Multi-Cloud approach. But why is this?
ISVs reported the pros and the cons for each approach as follows:
Single Cloud Pros
1. A single cloud strategy is the easiest way to manage and monitor your environment.
2. Single Cloud gives more control over your application lifecycle management.
3. Having a single cloud platform will make it easier to develop in-house expertise.
Single Cloud Cons
1. Limited technology support and/or technology choices
2. Missing out on customers on other clouds/marketplaces.
1. Various vendors out there to choose from, with Microsoft and AWS being the most popular.
2. Flexibility of using familiar tools.
3. Better customer reach, as there is more visibility.
1. Difficulty finding/developing the right skillset(s). Often businesses that are migrating to a multi-cloud approach don’t have all of the specific skills in house
2. It’s very time-consuming to monitor different cloud environments.
here.Find out all the learnings from the survey we conducted
Need Help?? Lack Data?? ISVWorld works with Tech companies on data-driven projects from surveys to Saas-planning, GTM plans, and much more.
ISVWorld, the largest global data platform covering ISVs and the software Industry, has worked for many years with and for ISVs on their SaaS planning. If you have plans and need help, contact us.
Where exactly are ISVs selling their applications?
The cloud enables ISVs to publish their application(s) in marketplaces - expose their business to reach new customers. Most of the ISVs we spoke to are already using an App Service or Marketplace to sell their application.
Especially younger ISVs tend to use multiple App Services and grow through different channels. Selling your application on an App Service will allow you to leverage the scale of global vendors such as Microsoft, if you are using Azure, to get your application seen.
But which 4 concrete benefits do ISVs typically see when using a Marketplace:
a. Reach new markets at scale: The Marketplaces, and hence your application, can be found by anyone with an internet connection.
b. Increase sales, generate new leads: Following from a) as you reach new prospects eventually this drives increased sales from markets you can’t reach individually
c. Improved sales process: Offering a standard pre-packaged solution in a marketplace with automated billing and other services included optimizes the sales process.
d. Better customer processes: Most marketplace customers know how the marketplace operates and standardized service and support is a win-win situation for you and for your clients.
How development teams are driving the migration to the cloud?
Part of the research we conducted focused on identifying the tools and actions development teams have taken in order to adopt the cloud. These are the 3 main reasons we found that are key to making it happen:
Improving skills. On the one hand, moving an application to the public cloud means some infrastructure-heavy lifting is an inherent part of a Cloud platform and requires less focus. But Development teams need to (1) learn how to make the application itself behave like a natural Cloud application and (2) their focus needs to shift to understanding how to leverage the tools and infrastructure available to build the best product possible.
Continuous Integration and Deployment. CICD is a popular concept amongst ISVs to help ensure the code you write will get to your users quickly and safely – helping you deliver greater value at shorter intervals, making a Dev team more agile. This change in mindset needs to start on day 1.
Working in a DevOps model. Following a DevOps cycle is another process that enables ISVs to spend more time innovating the product (rather than spending time fixing and maintaining your app), resolving any issues quickly, and having a more stable operating environment for the application.
Why are businesses adopting the Cloud in 2021?
We learned there continues to be a shift in mindset across ISVs when it comes to the cloud. The majority of businesses are now fully operating in the cloud, which includes building, deploying, and selling their applications in the cloud. According to the answers, this shift happens because
a. The cloud enables more sustainable growth. Cloud provides ISVs with an opportunity to scale their applications more easily and as a result, have more stable and sustainable growth
b. The cloud provides more predictable revenue. Not a new trend but surprisingly revenue predictability continues to improve in midsize ISVs, most likely because more services are being built into the subscription model
c. ISVs are looking for new ways to scale and enter new markets. Scale and easier integration enables ISVs to find growth in adjacent segments and new market(ing) partnerships
How ISVWorld helps you finding the right ISVs for your marketing and sales efforts
ISVWorld focuses on ISVs and ISVs only. Our data-collection and classification are largely automated through our proprietary algorithms to scale; that way we can ensure the highest coverage possible for our clients. Today we track around 200,000 ISVs globally, more than any other dataset out there.
We don’t believe in SIC or NAICS codes for ISVs, as many ISVs classify themselves in verticals they serve rather than classifying themselves as software publishers. Our algorithms classify companies by datapoints relevant for your efforts, including segments such as the industries they serve, the application types they sell, the ecosystems they are part of, and much more.
All of the above datapoints can be used to build or narrow down your dataset: so for example you can choose to target companies that already have a cloud-based product VS companies that are still on-premise. Or target companies that use open-source, companies active in IoT, companies with CRM products.
All the ISVs in our platform have a company profile, which summarizes the available information we have for the company. This includes all general information, company descriptions, growth scores, the industries they serve and applications they sell, core areas of the business, key people and contact information, similar companies, and much more...
Finally, the ISV profile also shows or links to 3rd party on the company, from Crunchbase to Cognism, Zoominfo, ranging from review sites to contact data for the ISVs.
Below are a few examples of what companies we consider ISVs and that are included in ISVWorld:
SAP: Typical ISV, a software company that develops and sells software and software-related services. This type of companies represents almost 80% of our ISV database
IBM: An example of a well-known technology company that has amongst others software products in its portfolio
Infosys: An example of an IT-services company that includes significant software-businesses, for example in Financial Services software
Accenture: Another IT-services and consulting company that also sells many software products, both developed in-house as well as obtained through acquisitions
General Electric: General Electric Company offers is a diversified conglomerate operating in many segments, including power and water, oil and gas, energy management, and more. In some areas, they also develop and sell software
Agfa: Everyone knows Agfa from photography, around 25% of Agfa's business is actually in healthcare imaging software
Brandwatch: Similar to a number of other Website builders, Content management providers that have developed their own CMS - Content Management system - and productize that CMS
Below a few examples of company types that are NOT included:
Resellers: that only sell third party software and do not develop their own software
Hosters and cloud platform providers that only use third party software for their hosting or cloud platforms
System Integrators that do not have their own IP but only develop and/or implement third-party software
Software development companies that only offer bespoke (custom) development projects but that do not productize software
Website builders that don’t have their own product
De-Risking your SaaS-Migration while driving Revenue-Growth
On Wednesday, Feb. 3rd, ISVWorld participated in a webinar organized by Tech Data on how to master the SaaS journey and successfully move to the public cloud.
During the webinar, 4 SaaS experts shared insights on the challenges for ISVs when moving from an on-prem to a SaaS model. A poll showed that 42% don’t have a SaaS roadmap in place, with Usage/Billing (67%), DevOps (42%), and Security (35%) being the key elements on such a roadmap. The majority of the respondents are already on a modernization path though, and the process is still ongoing.
- Matt Hamilton, Tech Data Cloud Solutions Team, introduced key elements and ecosystem needs of a modern SaaS application. He also highlighted the added value SaaS can bring to the customers of an ISV.
- Rene van Erk, CEO at ISVWorld, shared financial insights on both the challenges and risks for companies when transitioning to SaaS but also insights on new potential revenue sources for an ISV after moving to SaaS.
- Peter Hendrickx, Azure SMB Lead at Microsoft, explained the Azure benefits for ISVs moving to the cloud and elaborated on ways to protect your innovation in the cloud.
- Job Verhagen, CEO at Intercept, shared his insights regarding the ISV’s journey when migrating to Azure and what happens post-migration.
- Finally, the Tech Data Cloud Solutions Team provided input on the available technology solutions when building a SaaS model.
Finally, the poll results showed that the challenge that impacts the most the execution of the plan for the adoption of the public cloud to enable a SaaS delivery model is the budget for most of the participants. 33% of the respondents are still in a planning phase or haven’t started yet. Also, there were few responses regarding security concerns or lack of a development team for the companies.
In the last question, participants were asked about their key strategy to reach their 2021 growth objectives. 42% said that their plan includes actions such as increasing the sales of services bundled with their software solution. 33% of the respondents are planning to increase their SaaS software sales.
- You are interested in a workshop to model your SaaS migration opportunity including the financial implications
- You are processing payments through your platform
Bottomline: As cloud-migration is unavoidable anyhow, pick the partners that lower the migration risks and that can help you grow the revenue of your new solution.
EduTech ISVs seem to favor Microsoft Cloud Technology
EduTech was a Hot segment already prior to COVID-19, and in the last 10 months, this has increased significantly. According to Holon IQ, EduTech Venture Capital has grown 32x since 2010, reaching a record $16.1B in 2020. Based on the industry’s historic growth, as well as short term and long term projected growth scores, EduTech (learning) is ranked number 12 in ISVWorld Top 100 Segments.
Currently, ISVWorld covers more than 14,000 ISVs with EduTech products globally; for 7,300 EduTech is a core business. Our market demographics show 76% of these companies have cloud-based product(s), and a whopping 50% of them are part of the Microsoft ecosystem.
In addition to company and segment profiles, ISVWorld also tracks EduTech news: read for example about Otus’, a Chicago-based EduTech ISV, that launched a New Education Partner Program with Google, or find EduTech funding rounds such as PurpleTutor raising about $300K in seed round from IvyCap Ventures and others.
Bottomline: Using the ISVWorld platform you can discover many industry-related updates for EduTech ISVs globally and gain useful insights on one of the hottest markets in 2020, and most likely in 2021.
New Market research in EMR and HealthTech
HealthTech is ranked number 7 in our Top 100 Hot ISV segments, with 1,300 recent product launches. Based on ISVWorld data, there are 19,136 HealthTech ISVs in the US. California is the leader in the US HealthTech industry with more than 4,200 software vendors, followed by New York with 1,323 companies. You can find additional updates such as the Trends and Top Companies in the Cloud-based EMR Software, as well as read about the Risks and Digital Transformation for Healthcare companies in 2021 in ISVWorld platform.
To gain a better understanding of these companies and their business, look at the applications they develop, the (sub-)industries they belong to, and the ecosystems they are part of. For example, 52% of these ISVs have developed Data Management applications, and 47% ERP and Process Management applications.
he coronavirus pandemic has created both challenges and new opportunities for growth for the industry: get more insights by analyzing over 16,000 news items regarding COVID-19 on our platform, of which 2,400 are related to HealthTech.
SAAS earnings... COVID tailwinds only?
SoftwareEquityGroup analysed SaaS Earnings and found most were beating FY20Q1 guidance but lowered Full Year guidance, Autodesk even by 8%. In contrast, Big Data stocks like Splunk, ARR up 52% YoY, and Alteryx, ARR YoY up 43%, showing solid earnings as well. Areas like content delivery soar (Fastly), and obviously Shopify and Zoom doing well.
Bottomline: Many SaaS ISVs active in digital transformation and remote work seem to benefit as expected from Covid, but are providing a cautious outlook. Those in more traditional industries do feel pain.
ISVWorld is the largest global Software Industry Data Platform, listing over 190.000 detailed ISV profiles, tracking news, statistics, funding rounds, product launches, growth & more. Professionals in various job roles use our data to succeed: Sales, Marketing, Strategy Analysts, Research, M&A professionals, BusDev, Partner Development
Our data helps clients define their go-to-market strategy, optimize marketing efforts and improve sales efficiency. We serve over 90% of the Top 100 tech corporations globally, but also the smaller companies aiming to grow in software.